Frequently Asked Questions

The International Coaching Federation (ICF) defines coaching as:

“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

Sweetwine Enterprises Life Coaches help current and former athletes identify priorities, establish commitments and take meaningful action. Coaching is not therapy, medical treatment or crisis care.

We primarily serve current and former athletes who are navigating personal development, athletic transitions, identity development, school, career decisions or life beyond sports.

We also provide group services for schools, teams, sports organizations and athlete-development programs.

Yes, all our coaches come from extensive backgrounds and knowledge in sports, with experience as athletes, coaches, and athlete mentors. All of our coaches go through extensive training to best support our clients. You can choose which Life Coach you want to work with. 

Every client works inside our CPI (Client performance Indicator) system, which life coaches use to track real progress in patterns and habit building, our CPI system also provides accountability and structure to build stability during and after your coaching experience. 

The Athlete Snapshot is a free starting tool that allows a Life Coach to reach out to you via email or text if you ae not ready for a discovery call. It helps you reflect on your current challenges, priorities and areas where additional structure may be helpful.

It is not a clinical assessment, diagnosis or guarantee that coaching is the appropriate service.

A member of the Sweetwine Enterprises team will review your information and contact you to learn more about your goals, current circumstances and the level of support you may need.

We work you to recommend an appropriate service and explain the next steps.

The Client Performance Indicator, or CPI, is Sweetwine Enterprises’ internal system for tracking consistency and growth during a coaching package.

Coaches use this information to recognize progress, identify areas needing additional attention and support the client’s next steps.

CPI is not a clinical assessment, psychological test, academic evaluation or scientifically validated measure of mental health.

Our team considers your current needs, desired level of support, execution challenges and the amount of time needed to work through the package’s defined areas of focus.

You do not have to choose a package by yourself. We will provide a recommendation after learning more about your situation.

Coaching may help clients work toward:

• Greater clarity and less overwhelm

• More consistent habits and follow-through

• A stronger identity inside and outside of sports

• Clearer structure and personal direction

• A practical plan that can continue after coaching

Results vary and depend on factors including participation, communication, effort and follow-through. Sweetwine Enterprises does not guarantee any particular personal, athletic, educational, career, financial or emotional outcome.

Yes. Coaching is delivered remotely, allowing clients to work with their assigned Life Coach from wherever they are located.

Clients are responsible for having a suitable device, internet or phone access and a reasonably private environment if needed for coaching calls.

Clients completing a standard coaching package receive a one-page CPI Summary containing their package experience, documented progress and continued action recommendations.

The summary is designed to help clients understand what they established during coaching and what they should continue working on afterward.

Starter Play, Next Play and Legacy Build include:

• 2-3 scheduled live coaching contacts during each active coaching week

• Individualized support between scheduled contacts

• The package’s defined areas of focus

• Structured weekly goals  and action steps

• CPI progress tracking

• An approved two-week flexibility window

• A closing one-page CPI Summary

• Continued action recommendations

• Remote access to an assigned Life Coach

The Single Session and 7-Day Sprint follow separate delivery formats described on their individual service pages.

Each active week of a standard coaching package includes 2-3 scheduled live coaching contacts.

The schedule and communication method are established during onboarding. Clients are expected to attend scheduled contacts and communicate promptly when a scheduling issue occurs. There is support between sessions via text! 

Let your Life Coach know!! 

We address it immediately.

We review:

• CPI trends
  
  

• Consistency  and progress
  
  

• Coach alignment and structure 

Yes.

If the athlete is under 18:

• A parent or guardian must sign onboarding documents
  
  

• Parent involvement is discussed and is mandatory 

For minors, yes, parent/guardian attendance is mandatory. 

Optional attendance depends on:

• Age
  
  

• Coaching objective
  
  

• Athlete comfort
  
  

• Structure of the package
  
  

We maintain boundaries to protect the athlete’s development.

Each standard package includes up to two weeks of approved flexibility for situations such as scheduling interruptions, athletic travel, holidays, emergencies or the need for additional implementation time.

When an official pause is approved, coaching activity and CPI tracking pause during that period. Unused flexibility does not reduce the service provided; if no pause is needed, coaching continues through the package’s full timeframe.

The flexibility window is not an automatic extension for missed contacts or nonparticipation.

Missed contacts, late cancellations and periods of nonresponse are handled according to the Client Agreement and applicable service policies.

Failing to participate, respond or use available coaching time does not automatically extend the package or qualify the client for a refund.

Eligible clients may request an upgrade while their service is active. Approval depends on the service purchased, timing, coach availability and current company policy.

The 7-Day Sprint may be eligible for upgrade credit when the applicable requirements and deadline are met. A Single Session is a separate service and is not automatically credited toward a package.

Eligible clients may request an upgrade while their service is active. Approval depends on the service purchased, timing, coach availability and current company policy.

The 7-Day Sprint may be eligible for upgrade credit when the applicable requirements and deadline are met. A Single Session is a separate service and is not automatically credited toward a package.

Before coaching can begin, the following must be completed:

• Required payment arrangements

• The Client Agreement

• Required emergency-contact information

• Any additional onboarding documents requested by the company

Submitting an interest form or making an initial inquiry does not reserve coaching services.

Yes. An approved parent, school or organization may pay for a client’s coaching.

The person or organization making the payment is not automatically the coaching client and does not automatically receive access to coaching conversations, progress information or records.

Any reporting arrangement must be established in writing and remain consistent with the Client Agreement, client authorization and applicable law.

Sweetwine Enterprises handles client information with discretion and according to the Client Agreement and company policies.

Information may be disclosed when the client authorizes it, when required by law or when the company reasonably believes disclosure is necessary to address a material safety concern.

Sweetwine Enterprises handles client information with discretion and according to the Client Agreement and company policies.

Information may be disclosed when the client authorizes it, when required by law or when the company reasonably believes disclosure is necessary to address a material safety concern.

Clients receive a secure payment link or can pay directly through a coaches profile from the website.

Payment may be made in full or through an eligible third-party financing provider when available. Sweetwine Enterprises does not provide in-house installment plans or custom payment schedules.

Receipts are generally issued electronically after a successful payment.

Payment covers access to the coaching service described at the time of purchase, including reserved coach availability, onboarding, scheduled coaching contacts, applicable between-call support, progress documentation and administrative support.

Third-party financing is governed by the financing provider’s agreement, approval process, payment schedule and processing requirements.

Clients must continue complying with that agreement unless and until the provider confirms an adjustment or cancellation. Sweetwine Enterprises cannot independently modify a third-party payment schedule.

Every refund request is reviewed individually under our Refund and Service Resolution Policy.

A client requesting review must submit the request in writing through the designated Sweetwine Enterprises support channel. Whenever reasonably possible, the request should be submitted within seven calendar days of the event that caused the concern.

The company may consider the service already delivered, coach time reserved, onboarding work, client participation, payment-processing costs, documented emergencies and whether another reasonable resolution is available.

Depending on the circumstances, the resolution may include corrective action, coach reassignment, an approved pause, rescheduling, a service extension, service credit, a partial refund, a full refund or no refund.

Submitting a request does not guarantee a refund. Refunds are subject to the Client Agreement and applicable law.

When appropriate, begin by discussing the concern directly with your Life Coach.

If the concern cannot be resolved, involves the coach or makes direct communication uncomfortable, contact the Sweetwine Enterprises Support Team in writing. The Support Team will document the concern, review the available information and resolve your concern. 

Coaches cannot promise, approve, deny or calculate refunds.

The following do not automatically qualify:

• Changing your mind after purchasing

• Missing coaching contacts

• Failing to respond or participate

• Deciding not to use available coaching time

• Changes to a personal, athletic, academic or work schedule

• Disagreement with coaching feedback

• Failure to complete goals

• Failure to achieve a desired result

• Removal for a material violation of the Client Agreement

• A third-party financing decision or payment obligation

Clients should report concerns promptly so the company has an opportunity to review and address them.

No. Sweetwine Enterprises provides non-clinical life coaching.

Our Life Coaches do not diagnose or treat mental-health conditions, provide psychotherapy, prescribe medication or replace licensed mental-health, medical, legal or financial professionals.

All life coaches are trained on emergency and crisis situations and will document the concern. Sweetwine Enterprises may pause coaching, request additional information, contact the client’s emergency contact or contact emergency services when reasonably necessary.

The company may also recommend or require appropriate professional support before coaching continues.

Do not use coaching calls, email, text messages or company communication channels as emergency services. They may not be monitored continuously.

If there is immediate danger, contact local emergency services. Crisis support is also available through:

• United States: Call or text 988⁠

• Canada: Call or text 9-8-8⁠

• Mexico: Contact Línea de la Vida⁠ at 800 911 2000